EMBRACE THE DIGITAL REVOLUTION
Today's customers are demanding multi-platform, digital presences and solutions from the businesses they deal with. So, if you're not embracing the role of digital when it comes to doing business, then you're way behind the eight ball.
Your businesses' website/app is your customer's No 1 gateway to your brand, their one-stop-shop for the information they're looking for when researching your business and comparing it to others, and your single greatest asset and opportunity to market and sell to, and service and support your customers.
Digital also represents new and efficient ways to cater for these demands while opening up a world of new opportunities for growth and exposure.
Survive can help you with everything from the design, user experience (UX), user interface (IU) to building practical and beautiful websites and mobile apps and facilitating and implementing digital marketing that drives visitation, engagement and acquisition. We offer the following DIGITAL related services:
- Website & Mobile Apps
- Goal Setting & Benchmarking
- Information Architecture
- User Experience Design
- User Interface Design
- Content Development
- Build/Development
- User Experience
- Digital Marketing Implementation
An outline of what's included within each service area can be reviewed below, including guidance on who each service is best suited to.
WEBSITE & MOBILE
The creation, design and development of websites and mobile apps involves project managing all aspects of the follow areas:
Business Review: understanding the business and brand, reviewing existing websites, assessing digital marketing requirements and the overall goals
Competitor Research & Benchmarking: reviewing the business/brand's competitors and undertaking benchmarking analysis
Specifications Requirements: developing a specifications document for all stakeholders (IA, designer, developer, client, etc) that details what is required for the website/app
User Experience Design (UX): enhancing a user's satisfaction and loyalty by improving the usability, ease of use and pleasure derived from interacting with the website or app
Information Architecture (IA):
User Research and Analysis: understanding users, conducting tests, exercises and interviews, and defining typical users and their likely behaviours
Navigation and Hierarchy Creation: determining how information across the website or application will be displayed and accessed considering what the user expects to see and what information the business wants to highlight
Wireframing: developing visuals to help present how the site will work, the connections between different screens and how a user will interact with the information available
Labelling: identifying appropriate titles for the site navigation and hierarchy to help users find the information they're after
Taxonomies & Metadata: identifying how to group together similar types of content or pieces of information given the intended audience and the tags (metadata) that can be used to search for and find relevant content
Content Modelling: determining what types of content user's need/want and the businesses' content requirements
User Interface Design (UI): the design of user interfaces with the focus on maximising usability and the user experience
Content & Copywriting : developing content strategies, content and copy for websites, blogs, news, social media feeds, etc.
Build/Development: the coding or programming that makes website functionality work, dealing mainly with the non-design aspects of building website/apps including coding and writing markup
Suitable for:
Any business looking to establish or improve their digital presence
Any business looking to define and differentiate their brand from their competitors
Any business of any size and at any stage of development e.g. start-up or established
Website & Mobile App work is undertaken on a project basis.
USER EXPERIENCE (UX)
User Experience involves enhancing a user's satisfaction and loyalty by improving the usability, ease of use and pleasure derived from interacting with a website or app. It can encompass but is not limited to the following:
Information Architecture (IA):
User Research and Analysis: understanding users, conducting tests, exercises and interviews, and defining typical users and their likely behaviours
Navigation and Hierarchy Creation: determining how information across the website or application will be displayed and accessed considering what the user expects to see and what information the business wants to highlight
Wireframing: developing visuals to help present how the site will work, the connections between different screens and how a user will interact with the information available
Labelling: identifying appropriate titles for the site navigation and hierarchy to help users find the information they're after
Taxonomies & Metadata: identifying how to group together similar types of content or pieces of information given the intended audience and the tags (metadata) that can be used to search for and find relevant content
Content Modelling: determining what types of content user's need/want and the businesses' content requirements
User Interface Design (UI): the design of user interfaces with the focus on maximising usability and the user experience
Suitable for:
Any business looking to establish or improve their digital presence to deliver meaningful and rich digital customer experiences
Any business looking to define and differentiate their brand from their competitors
Any business of any size and at any stage of development e.g. start-up or established
User Experience Design work is undertaken on a project basis. For more information, please contact us.