MARKETING HEALTH CHECKS

A Marketing Health Check is an in-depth review and analysis of all aspects of a marketing function within a business. It includes but is not limited to, a review of the following:

• Brand - architecture model, positioning of brands, brand health, brand identity design and execution

• Marketing - strategy, tactics, plans, budgets, metrics and ROMI

• Structure - functions, head count, roles and responsibilities, recruitment, internal stakeholders and relationships, agencies and suppliers

• Digital - websites, mobile and apps, social, tools and software, capabilities

• Systems - database, data analytics, marketing analytics, email, content management and reporting

Suitable for:

• Established businesses who would like a complete and independent review of their marketing function

Marketing Health Checks are undertaken on a project basis. For more information, please contact us.

STRATEGIC MARKETING REVIEW

A Strategic Marketing Review is an in-depth analysis of a business, the industry it operates in and its competitors with the aim of revealing insights and opportunities that allow the business to clearly define its marketing strategy and direction. It includes:

• Executive Summary - an overall summary of the results of the review

• Industry Background - an overview of the current and expected state of the relevant industry

• Internal Analysis - an assessment of the businesses' strengths and weaknesses

• External Analysis - the identification of general trends, the opportunities they present and the threats they pose

• Strategic Challenges - the identification of any strategic challenges facing the business and the industry

• Customer Analysis - the identification of customer needs, segments, customer requirements, motivations in the selection process and decision-making criteria

• Competitor Analysis - the identification and evaluation of direct and indirect competitors, substitutes, competitor's strengths and weaknesses, offerings and promotional activities

• Key Success Factors - the identification of current strategic necessities and strengths and those expected in the future

• Sources of Advantage - the identification of a businesses' sources of advantage

• Sustainable Competitive Advantage (SCA) - understanding which sources of advantage are sustainable, unsustainable and unique to the business

• Strategic Alternatives - the identification and evaluation of a number of strategic alternatives for the business

• Positioning - the identification of the segments with best fit, segments that are still applicable or undesirable, and what your business wants to be to the segments with best fit

• Unique Selling Proposition (USP) - a summary of what makes the business unique from others and why it matters

Suitable for:

• Any business looking to define and differentiate their brand from their competitors

• Any businesses of any size and at any stage of development e.g. start-up or established

A Strategic Marketing Review is undertaken on a project basis. For more information, please contact us.

MARKETING PLANS

A Marketing Plan can be developed for individual products, services, lines, brands, channels or customer groups and is a comprehensive document that outlines how a businesses' marketing efforts and activities will accomplish its agreed marketing objectives within a set time frame.  It defines how and why you're in business, what markets are good targets and how customers should be pursued. It includes:

• Marketing Objectives - defining the overall marketing objectives in line with the businesses' agreed marketing strategy

• Target Customers & Markets - profiling the target markets and customers in detail - categories, audience insights, media consumption, socio-economic quintiles, further segmentation bases e.g. region, industry, job function, etc.

• SWOT Analysis - an assessment of the businesses' strengths and weaknesses as well as identifying possible opportunities and threats that may exist

• Marketing Mix

  • Product/Service - defining the product/service offering and any related structures

  • Price - the approach to pricing and any channel variations

  • Place - defining the appropriate distribution channels

  • Promotion - defining the objectives, audience, strategy, message, timing, tools/media for each form of promotion that is relevant for the business e.g. advertising, direct marketing, public relations, sales promotion, personal selling, digital, social, search, etc.

  • People - defining the role of people in service delivery (for services)

  • Processes - defining the processes involved in delivering a quality service (for services)

  • Physical Evidence - defining the physical cues that help customers evaluate prior to buying and while experiencing a service (for services)

  • Performance - defining how well a businesses' service competes in the marketplace - quality and productivity (for services)

• Strategies & Tactics - defining the strategies for meeting each marketing objective and the tactics for meeting each strategy

• Budgets & Timings - developing a calendar of initiatives and projects and their associated timings and costs

Suitable for:

• Any business looking to define and differentiate their brand from their competitors

• Any business of any size and at any stage of development e.g. start-up or established

Creation of a Marketing Plan can be undertaken on a project basis. Get for more information here.

MARKETING WORKSHOPS

Often the best way to get all the information out on the table, identify issues, get feedback, educate and generate potential solutions and new strategies, is to workshop it with the relevant stakeholders.  Survive offers and facilitates a number of workshops to get people thinking and talking. This includes:

• Website Marketing Workshops

• Marketing Brainstorming Sessions

Get more information on our Marketing Workshops here.

MARKETING MENTORING

One-on-one marketing mentoring sessions offer a unique, personalised and rewarding way for people and businesses to get up to speed with all things marketing. We offer Marketing Mentoring services for:

Start-Ups & Small Business Owners and Professionals

We offer Marketing Mentoring services to Start-Ups & Small Business Owners and Professionals who are looking to:

• learn about marketing in a one-on-one environment

• understand what's involved and what needs to be in place when you decide to begin marketing

• learn about certain aspects of marketing to improve their skills and understanding

• understand the intricacies of marketing including legal adherence e.g. privacy, spam, opt-in and out, etc.

• understand the role of marketing information systems like email marketing systems, databases, CRM, websites, social media channels and more...

Get more information on our Marketing Mentoring services here.   

Marketing Professionals on the move

We offer Marketing Mentoring services for mid to senior level marketing professionals who are looking to:

• take the next step in their career and understand what's involved to get where they want to go

• learn about certain aspects of marketing to improve their skills and understanding

• understand how to manage people a marketing team to ensure success and engender loyalty

• identify strategies, approaches and options for getting buy-in in a corporate environment

• improve their ability to execute in a corporate or other work environment and more...

Get more information on our Marketing Mentoring services here.